7 pages in total.
December 2023
Consumer Packaged Goods Practice
Where to play in CPG:
A multi-lens approach to
beat the market
Machine learning can help Latin American consumer packaged goods players
better understand consumers, categories, competitors, and capabilities—and
increase the odds of outperformance year after year.
by Anne Grimmelt, Diego Martin del Campo, Ricardo Sanroman, and Carlos Zuzunaga